Target Market and Competitive - chipotle Essay Example | Topics and Well Written Essays - 1250 words

Target Market and Competitive - chipotle - Essay Example od with integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment, and the farmers.† From the statement, it is clearly evident that the restaurant has ethical practices in line with the mission’s description. The main goal of the restaurant is to provide customers with high quality food associated with a high level of integrity. In fact, the food provided by the restaurant has a reliable source and preparation of the food is carried out with a lot of dedication, integrity and care. Therefore, the high quality service availed by the company is an added advantage because it is tricky to identify the food source people utilize every day (Halverson). The target market of Chiptole restaurant is adults aged from 18 years to 24 years old. The targeted customers comprise of high school and college educated persons. The restaurant targets all the people who value freshness in foods such as organic, natural and homemade foods. The income brackets of the target market ranges between $10, 000 to $60,000. 82 percent of the target market is Caucasian and 69 percent do not have children. The target market comprises of individuals who are image conscious, tech shrewdness, love an active lifestyle, financially unfocused and environmentally conscious. The targeted consumers add value to the firm because most of them respond quickly to the products offered by the restaurant. Chiptole’s customers are persons who love cooking their foods and others consider cooking as a hobby or a passion. In addition, some of the customers have an interest in issues to do with food network. Overall, the target market is all those people who value freshness in foods, and in their shopping behavior, they value anything fresh. It is evident that the consumer behavior of the target market adds value to the mission of Chiptole restaurant because the main goal of the restaurant is to provide high quality foods to the customers.

Fallacy Spotting Essay Example | Topics and Well Written Essays - 250 words - 1

Fallacy Spotting - Essay Example a time that there was a claim that a school head in one of the states in the U.S was engaging in gay activities with small boys, hence sodomizing the boys. Such a claim went on and on until many people begun to generalize that school heads in that State sodomize school boys. Such a claim is categorized under hasty generalizations as it is unethical to use one isolated case to make a generalization over all school heads in the whole State. This claim is therefore based on inadequate evidence (Julia). It will be unfair to make such an unfortunate claim that will go to an extent of tarnishing the names of all school heads in the whole State without any adequate evidence (Purdue). It therefore doesn’t meet the required threshold of a claim that should be considered to be generalized to all the school heads in the State. The conclusion of the claim is therefore hasty and fallacious (Nizkor). It is also a hasty and fallacious conclusion that can be reached after interviewing just one person on a University on whether they can speak French, and if they say they don’t speak French, then your conclusion is that everyone in the University doesn’t speak French